The Business Communication course in the first semester of the BBA program at Abdul Kalam Technical University (AKTU) focuses on equipping students with essential communication skills for effective business interactions. Syllabus of Business Communication covers a wide range of topics, including the principles of communication, written business communication (such as letters, reports, and emails), oral communication and presentation skills, interpersonal communication, and the use of digital tools for business communication. The course emphasizes the development of proficiency in both written and spoken formats, aiming to enhance students’ ability to present, negotiate, and communicate in a professional environment. Through a combination of lectures, assignments, and practical sessions, students are prepared to navigate the complexities of business communication effectively.
Table of Contents
Objective of Syllabus of Business Communication
The objective of studying Business Communication is to develop the essential skills required for effective interaction in professional environments. It aims to enhance students’ abilities to convey ideas clearly and persuasively, both in writing and orally. This includes mastering the art of writing business documents like emails, reports, and proposals, as well as improving public speaking and presentation skills.
Additionally, it focuses on building interpersonal communication skills, such as negotiation, conflict resolution, and relationship-building within a business context. By studying business communication, students learn how to adapt their message for diverse audiences, utilize digital communication tools effectively, and ensure clarity and professionalism in all business interactions. Ultimately, the goal is to prepare students to excel in a fast-paced, globalized business world where communication plays a crucial role in success.
Course Description of Syllabus of Business Communication
The Business Communication course is designed to provide students with a comprehensive understanding of the key communication skills needed to excel in a professional business environment. The course focuses on both written and oral communication, emphasizing clarity, conciseness, and professionalism in conveying information. Students will learn how to craft business documents such as emails, memos, reports, and proposals, and develop effective presentation skills for delivering business information.
The course also covers interpersonal communication techniques, including active listening, conflict resolution, and negotiation strategies, as well as the use of digital communication tools in modern business practices. Through practical exercises and case studies, students will develop the confidence and competence needed to communicate effectively in a variety of business scenarios, ensuring they are well-prepared for the communication challenges they will face in their careers.
Business Communication Course Outcomes
The Business Communication course enables students to develop key communication skills, including writing clear business documents, delivering effective presentations, and enhancing interpersonal communication. It also focuses on digital communication tools and adapting messages for diverse audiences. Students will gain proficiency in business communication techniques such as active listening, conflict resolution, and using appropriate communication strategies for different professional settings, preparing them for effective, impactful communication in their careers.
Syllabus of Business Communication
Unit 1
Concept of Communication, Channels and Objectives of Communication; Methods of Communication; Modes of Communication; Barriers to Communication; Impact of Technological advancements on Communication; Verbal Communications; Non-Verbal Communications; Characteristics of Verbal and Non-Verbal Communications.
Unit 2
Business Letter Writing, Parts, Structure, Layouts Full Block, Modified Block, Semi-Block; Principles of Effective Letter Writing; Personnel Correspondence; Statement of Purpose; Job Application Letter and Resume; Paragraph Writing
Unit 3
Principles of effective Presentation; Making effective Presentation; Group Communication; Group Discussion; Interview Preparation; Conducting Meetings; Drafting Notices, Agendas; Resolutions; Public Relations
Unit 4
Letters of Complaints; Letters of Claims; Adjustments Sales Letters; Promotional Leaflets and Fliers; Consumer Grievance Letters; Letters under Right to Information (RTI) Act.
Unit 5
Layout, Types and Parts of a Report, Feasibility Reports, Investigative Reports; Summarization: Identification of Main and Supporting/Sub Points, Presenting them in a Cohesive Manner, Use of Tables and Graphs
Conclusion
In conclusion, Syllabus of Business Communication is a vital skill for success in today’s professional world. It empowers individuals to convey ideas clearly, collaborate effectively, and foster strong relationships within an organization. Mastery of both written and oral communication, along with an understanding of digital tools, enhances a person’s ability to influence, negotiate, and resolve conflicts in the workplace. The Syllabus of Business Communication equips students with the necessary skills to navigate the complexities of business interactions, ensuring they are well-prepared to contribute to organizational goals and thrive in their careers. Effective communication is not just a tool but a foundation for professional growth and success in the modern business environment.
Related Articles
BBA Courses Guru Gobind Singh Indraprastha University – Best
AKTU Affiliated Semester-Wise Course List BBA Best BBA Notes