What is Environmental Analysis? How does this information help in strategy formulation for businesses?

What is Environmental Analysis? How does this information help in strategy formulation for businesses?

Environmental analysis is the process of monitoring the environment to determine the opportunities for and threats to the firm. The main objective of external environment analysis is to assess the likely present and future opportunities and threats arising. It encompasses various components, including political, economic, social, technological, legal, and environmental factors (often referred to as … Read more