Syllabus of Business Communication I – BBA 3rd Semester, Pokhara University

Business Communication I aims to equip students with the essential tools and strategies needed to communicate effectively in various business contexts. By focusing on clarity, adaptability, and cultural awareness, participants will develop the competencies necessary to thrive in their professional careers and contribute positively to their organizations.

Effective business communication is a cornerstone of success in today’s fast-paced and interconnected world. As organizations navigate complex challenges and diverse work environments, the ability to convey ideas clearly and foster meaningful interactions becomes increasingly important. Business communication encompasses a wide range of skills, including professional writing, oral presentations, and interpersonal relations, all of which play a crucial role in driving collaboration and achieving organizational objectives. 

Furthermore, the reliance on digital communication can sometimes hinder the nuances of face-to-face interactions, leading to misinterpretations. Addressing these challenges requires a focus on clarity, active listening, and adaptability in communication styles.

ENG Business Communication I

Course Objectives of Business Communication I

The objectives of ENG Business Communication I are to:

  • Bring the world of business into the classroom
  • Provide skills and strategies for different business scenarios
  • Help students to communicate confidently in everyday situations
  • Focus on key expressions and then put the new language into practice
  • Enable independent learning at a pace that suits each student

Course Description of Business Communication I

This course in business English gives students the communication skills they need for immediate use at work. It helps those who need to communicate better in English at work, by teaching a range of business communication skills. It features video clips for every unit, including documentary clips, authentic interviews, and dramatized scenarios showcasing business communication skills. The Interactive Workbook on the DVD-ROM will also be available online for teachers who want to communicate and collaborate with students outside of class.

It combines a communicative approach with authentic business material and digital multimedia, to give in-work and pre-work students relevant and immediate communication skills. A fairly detailed treatment of the theory and practice of technical communication geared to the Nepali experience is an important component of this course.

Course Contents

The contents of ENG Business Communication I include:

  • Working with words
  • Business communication skills
  • Speaking
  • Language at work
  • Case study
  • Communication and technical communication
  • Audience analysis
  • Technical communication competencies and process
  • Organization, design, and graphics
  • Technical writing style

Teaching Method of ENG Business Communication I

Video clips can be used as focal points of discussion, to develop students’ listening skills, introduce new vocabulary, and teach the business communication skills students need in context. Language and skills practice can be given through activities in the Student’s Book and the Workbook (available on DVD-ROM). It is suggested that student-centered activities should be encouraged with the teacher acting as a facilitator.

Basic Texts

1. Hughes, John, and Jon Naunton. Business Result: Intermediate Student’s Book. Oxford: OUP, 2007. (containing interactive workbook with video)

2. Adhikari, Dharma, and Phanindra Upadhyaya. Technical Communication I. Kathmandu: Buddha, 2013.

References

1. Oxford Advanced Learner’s Dictionary of Current English. Eighth Edition. Oxford: OUP, 2010.

2. Hughes, John. Business Result: Intermediate Teacher’s Book. Oxford: OUP, 2008.

3. Leech, G.N., and Jan Svartvik. A Communicative Grammar of English. Third Edition. London: Longman, 2002

Conclusion

Ultimately, Business Communication I helps match the partnerships, provide advances, and mechanize impactful team integration underpinning each succeeding business. Realizing and overcoming common roadblocks like confusion, cultural variation, and differing communication abilities, can enable professionals to be more efficacious in getting their point across convincingly. Writing, speaking, and people skills are essential for success.

With the ever-growing globalization and digitization of commerce, communication will only become more of a necessity for businesses to focus on, maintain business relationships, ease conflicts that may arise, and reach organizational goals. In the end, communication skills are an investment for the future of its people and the organizations they work for. The solution to these challenges lies in clear, active listening, and adapting our communication styles.

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