Introduction to Management Information System Questions with Answers – 2019 Fall (BBA/BHM/BBA-BI)

Introduction to Management Information System Questions with Answers

Section “A”

Short Answers Questions (10 × 2 = 20 Marks)

1.What is an Operating System?
Answer : An Operating System (OS) is Software that manages computer hardware and software. It acts as a bridge between users and the computer and provides essential functions like file management, task scheduling, and input/output handling.

2. List any Four benefits of MIS.
Answer: The four benefits of MIS
– improves decision-making.
– Enhance data organization and accessibility
– Saves time and increase efficiency
– Supports strategic planning and forecasting

3. Define Datamining and Data Warehouse.
Answer: Data mining is analyzing large data sets to find patterns or trends. A data warehouse is a central repository where data from various is stored and organized for analysis.

4. What are the business values of telecommunication network?
Answer : Telecommunication networks enhance communication, improve business processes, support remote work ,and enable real-time collaboration and decision-making.

5. Differentiate between Data and Information.
Answer :Data is raw, unprocessed facts, such as numbers or text. Information is processed and organized data that is meaningful and useful for decision-making.

6. What is software prototype?
Answer : A software prototype is a basic version of a software application created to test its design, features, or functionality before full development.

7. Differentiate between OLTP and OLAP.
Answer : OLTP (Online Transaction Processing) handles day-to-day transactions like order processing. OLAP (Online Analytical Processing) is used for analyzing large datasets for business insights.

8. What are the essential elements of e commerce architecture? List them.
Answer : The essential elements of e commerce architecture
– Front-end interface ( website or app)
– Payment gateway
– Database for storing data
– Back-end system for processing orders and inventory.

9. What is Hospitality Information System?
Answer : A hospitality information system is software that helps manage hotel operations like reservations, check-ins, billing, and customer service.

10. What is CRS?
Answer : CRS (Central Reservation System) is a system used to manage and distribute hotel or travel bookings across multiple platforms and channels.

Section “B”

Descriptive Answer Questions (6 × 10 = 60 Marks)

11. Draw a block diagram of digital computer and explain the components in brief.
12. Explain the concept of System/ Software Development Life Cycle (SDLC) and its stages.
13. What is network topology? Explain any four types of network topology with advantages, disadvantages and figures.
14. Define Database and Database Management System. Mention the limitations of traditional file processing system.
15. What is CRM? Explain 3 phase of CRM. Explain the benefits and challenges of CRM. Click here for Answer
16. Discuss about Decision Support System and its importance in business organizations. Click here for Answer
17. Explain about GDS (global distribution system), PMS (Property Management System) and POS (Point of Sale).

Section “C”

Case Analysis ( 1 × 20 = 20)

18. Read the case situation given below and answer the questions that follow:

Facebook: It’s About the Money

Over the course of less than a decade, Facebook has morphed from a small, niche networking site for mostly Ivy League college students to a publicly traded company estimated to be worth at least $50 billion. Facebook boasts that it is free to join and always will be, so where’s the money coming from to service 1 billion subscribers? Just like its fellow tech titan and rival Google, Facebook’s revenue comes almost entirely from advertising. Facebook does not have a diverse array of hot new gadgets, a countrywide network of brick-and-mortar retail outlets, or a full inventory of software for sale; instead, it has your personal information, and the information of hundreds of millions of others with Facebook accounts.

Advertisers have long understood the value of Facebook’s unprecedented trove of personal information. They can serve ads using highly specific details, like relationship status, location, employment status, favorite books, movies or TV shows, and a host of other categories. For example, an Atlanta woman who posted that she is becoming engaged might be offered an ad for a wedding photographer on her Facebook page.

When advertisements are served to finely targeted subsets of users, the response is much more successful than traditional types of advertising. A growing number of companies both large and small have taken notice: in 2011, Facebook made $3.2 billion in advertising revenue, which constituted 85 percent of its total revenue. The rest comes from the sale of virtual goods and services, principally Zynga games.

That was good news for Facebook, which launched its IPO (initial public stock offering) in May 2012 and is expected to continue to increase its revenue in coming years. But is it good news for you, the Facebook user? More than ever, companies like Facebook and Google, which made approximately $36.5 billion in advertising revenue in 2011, are using your online activity to develop a frighteningly accurate picture of your life. Facebook’s goal is to serve advertisements that are more relevant to you than anywhere else on the Web, but the personal information they gather about you both with and without your consent can also be used against you in other ways.

Facebook has a diverse array of compelling and useful features. Facebook’s partnership with the Department of Labor helps to connect job seekers and employers; Facebook has helped families find lost pets after natural disasters, such as when tornadoes hit the Midwest in 2012;

Facebook allows active-duty soldiers to stay in touch with their families; it gives smaller companies a chance to further their e-commerce afforts and larger companies a chance to further their brands; and perhaps most obviously, Facebook allows you to more easily in touch with your friends. These are the reasons why so many people are on Facebook.

However, Facebook’s goal is to get its users to share as much data as possible, became the more Facebook knows about you, the more accurately it can serve relevant advertising to you. Facebook CEO Mark Zukerberg often says that people want the world to be more open and connected.

It’s unclear whether that is truly the case, but it is certainly true that Facebook wants that world to be more open and connected, because it stands to make more money is not a bad thing, but the company has a checkered past of privacy violations and missteps that raise doubts about whether it should be responsible for the personal data of hundreds of millions of people. There are no laws in the United States that give consumers the right to know what data companies like Facebook have compiled.

a. What is the ethical dilemma presented by this case? What is the relationship of privacy to Facebook’s business model?
b. Will Facebook be able to have Successful business model without invading privacy? Explain your answer. Are there any measures Facebook could take to make this possible.