Introduction to Management Information System Question with Answer- 2024 Fall (BBA/BBA-BI/BBA-TT/BHM)

Introduction to Management Information System Question with Answer- 2024 Fall (BBA/BBA-BI/BBA-TT/BHM)

Section “A”

Very Short Answer Questions

Attempt all the Questions. [10*2]

1. What is cache memory?

2. What do you mean by language processor?

3. What is client-server network?

4. What is DDL?

5. What is Primary key?

6. What is data dictionary?

7. What is VAN and VPN?

8. What is EDI?

9. What is POS? List out its features.

10. List out the potential threats of Information System.

Section”B”

Descriptive Answer Questions

Attempt any six questions. [6*10]

11. What are different transmission medias used in telecommunication network? Why do we prefer fiber optics as a better communication media over others? Explain.

12. What is e-commerce? Discuss the benefits and challenges of e-commerce.

13. What is Software? Why is OS classified as a system software? Explain.

14. What are different types of databases in an organization? Explain multidimensional data model with a neat diagram.

15. Explain the concept of Software Development Life Cycle (SDLC) and its stages. Compare waterfall and prototyping model of information system development.

16. What is the role of network topology in Information System Design? Briefly Describe the various types of network topologies along with their advantages and disadvantages

17. Explain the Computer Reservation System (CRS) and Global Distribution System (GDS) with their business value and real time applications.

Section”C”

Case Analysis

18. Read the case situation given below and answer the question that follow: [20]

Apple Merging Technology, Business and Entertainment

This might sound hard to believe, but a bit more than a decade ago, Apple was on the brink of bankruptcy. Apple Computer Inc., now back from near oblivion, is blazing a trail through the digital world with innovation and creativity that has been missing from the company for the past 20 years. The unique feature of Apple’s competitive advantages is that they come from customers and users, not Apple employees. That’s right; the company welcomes products created by consumers to sell to consumers, a trend new to business.

Capitalizing on the iPod

With millions of iPods in the hands of consumers, many people are finding ways to capitalize on the product. John Lin created a prototype of a remote control for the iPod and took his prototype to Macworld, where it was a success. A few months later, Lin’s company had Apple’s blessing and a commitment for shelf space in its retail stores. This is how Apple supports the iPod economy, Lin said. In the iPod-dominated market, hundreds of companies have been inspired to develop more than 500 accessories—everything from rechargers for the car to $1,500 Fendi bags.

Eric Tong, vice president at Belkin, a cable and peripheral manufacturer, believes that 75 percent of all iPod owners purchase at least one accessory—selling over 30 million accessories to date. With most of the products priced between $10 and $200, that puts the iPod economy well over $300 million and perhaps as high as $6 billion. Popular iPod accessories include:

Altec Lansing Technologies—iPod speakers and recharger dock ($150).
Belkin—TuneCast mobile FM transmitter ($40).
Etymotic Research—high-end earphones ($150).
Griffin Technology—iTrip FM transmitter ($35).
Kate Spade—Geneva faux-croc mini iPod holder ($55).
Apple—socks set in six colors: green, purple, blue, orange, pink, and gray ($29).
Apple—digital camera connector ($29).

Capitalizing on the iPhone

Looking at someone using an iPhone is an interesting experience because there is a good chance they are not making a phone call. They could be doing a number of things from playing a game to trading stocks, watching a TV show, or even conducting business with a mobile version of salesforce.com’s customer-management software. In a brilliant strategic move, Apple let outsiders offer software for the iPhone and in less than six months, more than 10,000 applications had been created.

In fact, more than 15,000 applications are available at its app store section of iTunes, and they have been downloaded a total of 500 million times. Now, many of the iPhone apps are available for the iPad. The iPhone and iPad app store market is getting so huge relative to other smartphone markets that some developers argue there is little point adapting applications for Google’s Android or any other iPhone competitor.

According to Jeff Holden, CEO of Pelago Inc., when he created his social networking company he fully intended to follow the conventional wisdom for how to build a sizable, fast-growing software company: Get your programs on as many platforms and devices as possible. But when he crunched the numbers he came to an interesting business conclusion: The 13 million iPhone owners had already downloaded more applications than the 1.1 billion other cell phone owners! To entrepreneurs, developing a program for the iPhone automatically provides a significantly larger market—almost 94 times larger than its competitors. —Why would I ever build for anything but the iPhone?

Questions:

a. Why are data, information, business intelligence, and knowledge important to Apple?
b. Give an example of each type of information, business intelligence and knowledge in relation to the iPad.
c. Explain how Apple achieved business success through the use of information, information technology, and people.
d. Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.