Business Communication II Questions with Answers – 2023 Spring (BBA)

Business Communication II Questions with Answers – 2023 Spring (BBA)

1. Read the given case study and answer the questions that follow. [15]

The United Kingdom (UK), as outlined by the UK Chancellor of the Exchequer in June 2002, significantly underperforms its competitor nations in the quantity of new businesses created. There was an obvious need to understand the educational and entrepreneurial potential of the UK. The SPEED project was formed to address the issues surrounding the retention of creative and innovative graduates in the UK regions. As represented by the partner universities, this supports social, cultural, and economic regeneration. It addresses many of the issues raised in the 2003 Lambert Review of Business-University Collaboration and the 2008 Innovation Nation White Paper.

The aim of SPEED is to identify and nurture entrepreneurial talent. During SPEED’s first round of funding, through the 2006 Higher Education Innovation Fund Round 3 (HEIF 3), its target was to support 750 students (finally achieving a total of 771 students). Universities involved in the first round were: Birmingham, Central England, Coventry, Derby, Nottingham Trent, Southampton Solent, Staffordshire, Ulster, Wolverhampton, and Worcester.

In SPEED’s second round of funding, approved by 2009’s European Regional Development Fund (ERDF) and HEIF 4 (through the partner universities), its target was to support 1200 students and the creation of 140 ventures. Universities involved in the second round were: Wolverhampton, Worcester, Aston, Coventry, Staffordshire, Keele, Birmingham City, and Birmingham.

The initial funding (£6m) for SPEED was sourced from the HEIF 3. The HEFCE managed this funding. HEIF is a funding programme for HEIs to support their knowledge exchange activities and to engage with businesses and the community. It forms the basis of the Government’s commitment to a permanent stream of funding to enhance the contribution of higher education to the economy and society.

The initial funding (£6m) for SPEED was provided by HEIF 3 through a competition intended to fund innovative projects of significant scale and impact during the period 2006–08.

The funding specifically supported English HEIs. Further funding was secured through ERDF programme for the West Midlands. This additional funding helped to continue the programme on a regional scale until 2011 with co-funding from HELF 4 institutional funding allocations (a €5.8m total funding package) with eight West Midlands HEIs benefiting. The ongoing activity of the project is not sustainable without funding; however, a core aim of SPEED is to support mainstreaming of entrepreneurial learning and development with universities.

Questions:

a) What was the prime objective of Speed UK initially?
b) What were the sources of funding for the project?
c) Critically analyze the funding practice of HELF.
d) What might be the other possible sources of funding for the sustainability of the project?
e) Why did the project run a funding programme in various phases?

2. It is said that a company’s reputation is the totality of holistic excellence in all segments. Moreover, it is often compared with an orchestra. How does this analogy help us to understand the importance of various elements working together to create a positive image of a company? [15]

OR

In the current scenario where most of the Nepalese youths are attracted to abroad study and foreign job. How do start-ups support to retains them in Nepal? [15]

3. Descriptive answer questions: (Attempt any five) [5 *10]

a) What do you mean by memo? Describe its format along with a sample.
b) Differentiate between agenda and minutes. Explicate them with an example.
c) Why is it important for the companies to maintain effective media relations? How it can be supportive in the case of crisis?
d) What is active listening? How one can enhance active listening skills?
e) What is ethical business? How do you maintain it?
f) What do you mean by motivation? Explain five key factors for motivating employees in a workplace.

4. Give short answer to any five of the following: [5*4]

a) Write an instruction to install a mobile application concerning bank.
b) Write a long sentences on each of the following technical terms:
i. Blogs ii. Grants iii. Citation iv. Webinar
c) Develop a sample of a press release of an event to be organized by your company.
d) What are the research approaches? Prepare the sample references of a journal paper and a book in APA format.
e) What is plagiarism? Suggest some effective ways of overcoming plagiarism.

f) Match the adjective form the given box related to the given statements.

i. I make decision objectively.____rational________
ii. I do things as I think of them without considering the consequences.___impulsive__________
iii. I do things based on my own feelings.___instinctive_______
iv. I always do things in a careful and well-ordered way.___methodical___________

[conventional, methodical, focused, instinctive, rational, impulsive ]