Business Communication I Questions with Answer – 2019 Spring (BBA)

Business Communication I Questions with Answer – 2019 Spring (BBA)

1. Read the following case and analyze it using the accompanying questions as guide:

Castorama Polska belongs to the Kingfisher group of companies. Kingfisher is the third-largest home improvement retailer worldwide and has over 680 stores in eleven countries.

Castorama is the market leader in Poland with more than 30 stores and over 6,000 employees. Its products are sourced from around 700 suppliers in Asia, Europe, and Poland. Castorama’s first store opened in Warsaw in 1997. In the following years, the business in Poland grew rapidly, but so did their operational and economic challenges. As the number of stores grew, and the demand for the products increased, it became more and more difficult to distribute stock to all their customers on time.

Each Castorama store operated as a “logistically independent” unit—they each had different stock requirements and different ordering systems. Because there was no overall strategy, it was difficult to coordinate supply and demand. As a result, stock was often delayed or even lost, and orders quickly became outdated. The company’s logistics cost went up, delays in orders increased, and ultimately led to lost sales.

The company needed help to solve this problem. They called in logistics consultants, Maersk logistics, to help improve their supply chain, reduce costs, and increase customer satisfaction.

Discussion:
a. Define logistics. How can Castorama Polska solve its logistics problems?
b. What are the advantages and disadvantages of a well-designed logistics system?
c. Discuss the importance of communication for a company like Castorama Polska.

2. Explain the different models of communication? Make a neat sketch of them. [15]

OR

How do you define success in business? Describe the factors you think important to determine any individual’s success in his/her life.

3.Answer any five of the following questions: [5×10=50]
a. Define technical communication. Explain its evolution in brief.
b. Explain the nine-step ethical decision-making model by Rushworth M. Kidder in 1995.
c. Explain the various patterns of organization in short.
d. Describe the role of graphics and illustration in technical communication with examples.
e. Which things are the most important for you in the job you like to do? List out some of them and describe why you think them important.
f. Think of a time when you had a disagreement or a problem with your parents. Describe what had happened and how the problem was solved.

4. Give brief pertinent answers to any five of the following: [5×2=10]
a. Define public communication.
b. Define competency.
c. Define the terms: Patents and Plagiarism.
d. How do you define the term brainchild?
e. What are the main stages of applying for a job?
f. Write any two advantages and two disadvantages of Email.

5. Match the following words to the definitions given below: [2]
‘a-ha’ moment, concept, catalyst, prototype, innovative, obstacle
a. The first form of something new _ b. When you suddenly realize or understand something _
c. Something to cause change _ d. An idea for something new _

6. Rewrite these sentences in either the passive or active form starting with the words given: [2]
a. Most business these days is done over the phone.
b. People in this culture regard punctuality as a sign of politeness.

7. Put these words in the right order: [2]
a. I/will/a/understand/if/this/lot/you/correctly./cost.
b. the/reasons/changes/what/are/for/the/?

8. Write a short paragraph describing your plans during your exam break using going to future and model verbs. [4]