Business Communication I Questions with Answer – 2021 Spring (BBA)

Business Communication I Questions with Answer – 2021 Spring (BBA)

1. Read the following case and answer the given questions.

Andrea llly is CEO of the global premium coffee company that bears his family’s name. As one might expect, he is passionate about coffee – its science, its science, its health benefit , its taste, its beauty. llly also has a dream that someday soon, the coffee market might be transformed into something approaching the market for wine. Where connoisseurs discuss the fine points of various origin coffees and blends, where customers are willing to pay a premium for the finest examples of the coffee-making art, and where the growers, roasters and baristas will be compensated fairly for the expertise they contribute to every cup.

Unfortunately, the current coffee market differs from such an ideal. Coffee growers in most parts of the globe work at a barely subsistence level. One bad harvest or a sudden decline in the commodity price of coffee can drop them below subsistence to hunger. Even in good times, growers have little incentive to improve their operation- they have minor contact with the roasters or customers and no knowledge of how their crops get translated into the cup.This disadvantages not only the grower but also the consumer-coffee sourced from good quality beans is hard to find.

llly believes that the solution to the sad state of affairs is to initiate a “virtuous circle” that draws the grower,the roaster, the barista and customer together. Growers with better knowledge of the market will work to improve their crops or experiment with new varieties. Roasters and preparers will educate their customers, in turn, will be willing to pay more for the best beans and that premium will be sent back up the chain to pay for even more quality and variety and so on.

Questions:

a. What is the dream of llly?
b. What are the problems in coffee production?
c. What is llly’s solution for these problems?
d. Do you think the solution will work? Why?Why not?
e. Why are companies like lly sensitivet towards producers and farmers?

2. Describe a challenging situation you have experienced in your life. Explain what happended and what have you learnt form the experience.

OR

What are the core competencies required in technical communication? Explain them in detail.

3. Answer any five of the following: (5*10=50)

a. What is Work-life balance? How can an employee achieve it?
b. What types of benefits do the producers and customers achieve through their close relationship?
c. What is networking? Describe its importance in business.
d. Imagine someone from a different cultural background comes to work for your company for a year. How would you explain your work culture? Think about dress code, hirerarchy, and status, attitudes towards time and deadline.
e. How can you organize a content? Explain in detail.
f. What are the pros and cons of collaborative writing process?

4. Answer all the questions given below:

a. What is Virtual team?
b. What security measures do companies use?
c. List out some factors that are responsible for job satisfaction.
d. Why do companies choose to work with charities?
e. Why is intellectual property right law important?
f. Define technical communication.
g. What is the role of graphics and illustrations in technical communication?
h. What are the 7 Cs of communication.

i. Supply correct words for the given definitions:

i. visiting interesting buildings and places as a tourist- sightseeing
ii. the place where a conference or a big event is held- venue
iii. a short, organized trip made for interest or pleasure- Excursion
iv. things to do in the evening (e.g. bars, restaurtants, etc)- Nightlife

j. Use correct quantifiers in the given sentences:

i. There is ___some________extra space in my office- most of my cupword are empty.
ii. There is only__a liitle_______coffee left.
iii. A______few___customers have compalined about the increase.
iv. Give him__some_________more time to finish this.

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