Business Communication I Questions with Answer – 2018 Spring (BBA)

Business Communication I Questions with Answer – 2018 Spring (BBA)

1. Read the following case and answer the given questions. (15)

An inside look at PepsiCo reveals a powerful CEO decidedly different from most leaders of Fortune 500 companies. Indra Nooyi is one of the few females in corporate America’s highest echelons and probably the only Hindu. In her hometown of Chennai, India, she played in an all-girl rock band and majored in chemistry, physics, and math in college. After working in India, she was accepted into a graduate program at Yale University. She headed for the United States with poor financial support and warnings from her parents that such a move would dash all chances of marriage. Working as a dorm receptionist, she took the night shift to earn an extra 50 cents an hour.

After completing a master’s degree in Management, Nooyi went to a job interview wearing an Indian sari because she couldn’t afford an appropriate suit – but she got the job. At Yale, Nooyi experienced a major turning point in her education, she says, gave her the skills lacking in a newly arrived immigrant. She learned how to approach situations and how to adapt to the environment. Recalling her program at Yale, she said that all first-year students were required to take and pass a course in effective communication. She once commented that the course was invaluable, especially for someone who came from a culture in which communication wasn’t considered the most important aspect of business.

Gaining expertise as a business consultant and strategist in 1994, Nooyi joined a struggling PepsiCo and became its chief strategist. Over the next decade and a half, she helped PepsiCo become a $43 billion food and beverage giant with 193,000 employees and nearly 200 countries. The giant conglomerate was recognized throughout the world for its snack content, Frito-Lay snack foods, and fast-food outlets including Taco Bell, Pizza Hut, and KFC. However, Nooyi’s ambitious strategy for PepsiCo involved selling off its fast-food chains and moving into beverages and packaged food with a focus on nutrition. She engineered the acquisition of Tropicana, maker of orange juice products, and of Quaker Oats, maker of Gatorade.

Questions:

a. Indra Nooyi credited a college course in communication as an important step in her career. How do you think you could benefit from such a course?
b. What skills do you think businesspeople need to succeed in today’s workplace?
c. How do you plan to prepare yourself in today’s workplace?

2. Write an essay on “Work-Life Balance.”

3. Answer any five questions:
a. What makes a project successful? Discuss.
b. What are the types of graphics and illustration that a technical communicator can use?What are the advantages of using graphics and illustration in any document?
c. Give contextual examples of violation of Intellectual Property Rights Laws.
d. Write a complaint letter to a shopkeeper complaining and making a suitable claim for one product/service you have bought recently.
e. Compose meaningful sentences with the given words and phrases:
Break down, prototype, a-ha moment, come across, hierarchy, brainstorm, streamlined, logistics, worthwhile, demanding

f. Workplaces are not devoid of threats as well as serious breaches of security. One of the leading corporate houses in town is also suffering from this problem. Write an email giving advice to the operation manager of this corporate house in order to make it a safe place to work.

4. Attempt all questions:
a. What do you understand by ‘audience analysis’ in writing?
b. What is encoding in the communication process?
c. What do you understand by conciseness in writing?
d. What do you understand by proofreading?
e. What is ABC in terms of organization of technical writing?
f. Talk about obligation, necessity, or prohibition for the given situation: Car parking.

g. Complete these sentences with the past perfect or past continuous form of the verbs in brackets:
i. It was terrible to hear this, because I_____________(already/discuss) with him how difficult it was to be the only woman.
ii. Six months after that, I____________(run) the factory.
iii. This annoyed me because I_____________(prepare) very throughly.
iv. I heard that he got fired, but I ____________(already/leave) by them.

h. Change the following adjectives into nouns:
patient, dedicated, wise, creative, farsighted, enthusiastic, dependable, motivated

i. Complete the conversation with suitable quantifiers:

A: So, how_________ cream rolls do we have in stock?
B: Well, we only have a ________ we probably ought to order some more.
A: How about the coffee machine? How________coffee is there?
B: There is ________of that. But there is only __________of special coffee is left.

J. Describe the process of making a pizza/fixing a flat tyre/giving a presentation in four sentences.