Business Communication I Questions with Answer – 2021 Fall (BBA)

Business Communication I Questions with Answer – 2021 Spring (BBA)

1. Read the following case and answer the given questions. (15)

Nike ads, no matter whether they are shown as display ads on YouTube, Facebook, Instagram, or even displayed on traditional media like television, rarely mention the product the brand is trying to sell. Instead, they tell a story that binds the customers to the brand itself. It’s the old case of creating publicity to get people talking which is something Nike is incredibly good at doing. They use a lot of emotional branding.

A typical Nike ad, for example, would show individuals who are fighting against some kind of adversity to overcome this and succeed. These people are either famous athletes already recognizable or else ordinary individuals that the audience can relate to. They tend to highlight minority groups in sport women, those with disabilities, young people, people of color, people from low socio-economic backgrounds, etc.

An example of this emotional advertising is its 2012 “Find Your Greatness” campaign that was shown on TV and displayed advertising across the Internet. The campaign had an incredibly human element to it. Other campaigns, such as the 2020 “Witness the Power of Sport” campaign, Nike refers to social movements like the Black Lives Matter protests and climate change. They market sport as a powerful way of forcing social change and as a space in which everybody is stronger when diversity is actively embraced and celebrated.

Questions:
a. What types of ads does Nike make?
b. What do you mean by emotional branding?
c. What are the characteristics of ad campaigns like “Find Your Greatness” and “Witness the Power of Sport”?
d. Why do you think Nike makes such ads?
e. Do you think this type of branding is good? Why or why not?

2. In competitive modern organizations, satisfaction of the end users has been one of the primary goals. In this scenario, how important is it for companies to maintain an efficient customer service? What can companies do to make customer service effective and efficient?

OR

What do you understand by Document Process in technical communication? Discuss each and every step involved in this process.

3. Answer any five questions:
a. What are Intellectual Property Rights Laws? Explain each of them briefly.
b. Define “Soft Competencies.” Discuss the soft competencies that are likely to influence the performance of technical communicators.
c. Describe the writing process in technical communication in detail.
d. What is success? What makes a company successful? Is success measured only in financial terms?
e. What is writer’s block? Mention pros and cons of the collaboration process.

f. Match the words and phrases in the list with their definitions:
Fun, varied, challenging, routine, depressing, stressful, glamorous, worthwhile, dull, demanding

• A good thing to do _
• Boring __
• Needing all our effort and attention __
• Difficult in a satisfying way __
• Lively and enjoyable __
• Looks attractive from the outside __
• Predictable, the same everyday __
• Makes us feel unhappy __
• Different, not always the same __
• Makes us feel worried or anxious __

4. Answer any five in brief:
a. What makes a service good?
b. Write your short-term plans.
c. List out some security measures used by companies.
d. What is a pie chart?
e. Mention any four core competencies required for a technical communicator.
f. Why is conciseness important in technical communication?

5a. Rewrite the following sentences in reported speech:
i. Phil: “I am going to the bank for ten minutes.”
ii. Bella: “Do you want anything from the canteen, Alan?”
iii. Nabila: “What is the time of the next flight to Boston?”
iv. Jackie: “If you can’t go to the meeting, I’ll go instead.”

b. Choose the correct answer from the words in italics:
i. Would you like to freshen up / out / off before dinner?
ii. How about eating in / out / with at the restaurant?
iii. He needed more time to show them up / around / for the factory.
iv. I am not keen about in / at / on seafood

c. Put i-vi below into categories a-d:
a. Asking for advice: _
b. Giving advice:___
c. Introducing an option: ___
d. Giving an instruction: _

i. I think you should ask for an extension.
ii. You have to get it approved by management.
iii. I’d ask to speak to her if I were you.
iv. Well, you could just use the electrical lead.
v. What should I do?
vi. What would you do in this situation?