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Dr. A.P.J. Abdul Kalam Technical University (AKTU), which was formerly known as Uttar Pradesh Technical University (UPTU), is one of the leading state universities in India, offering a variety of undergraduate and postgraduate programs, including the Bachelor of Business Administration (BBA). Semester-Wise Course List of BBA program is structured to equip students with a strong … Read more
Financial Management is the process of planning, organizing, directing, and controlling an organization’s financial resources to achieve its objectives and maximize its value. It involves making key decisions regarding investments, financing, and the distribution of profits to ensure the financial health and growth of the organization. The core goal of financial management is to effectively … Read more
Data Analysis and modeling are essential tools used across a wide range of disciplines to understand, represent, and solve complex problems. These processes help break down intricate systems into manageable components, analyze their behavior, and create mathematical or computational models that predict outcomes or optimize decisions. In the context of business, analysis and modeling enable … Read more
Principles of Marketing is a foundational course that explores the essential concepts and strategies involved in marketing products and services. The course introduces students to the core principles of marketing, including market research, consumer behavior, segmentation, product development, pricing strategies, promotion, and distribution. Marketing is essential for businesses to understand consumer needs and create value … Read more
Fundamentals of Organizational Behaviour (OB) is the study of how individuals, groups, and systems interact within an organization. It examines the factors that influence behavior in the workplace, aiming to improve organizational effectiveness and employee well-being. By understanding the principles of OB, organizations can create environments that foster collaboration, motivation, and innovation. This field combines … Read more
Business Communication II is designed to enhance and refine the communication skills necessary for success in a professional environment. Building on the fundamentals of Business Communication I, this course emphasizes advanced writing, speaking, and interpersonal skills, focusing on real-world applications such as business proposals, formal reports, and effective presentations. Students will learn how to communicate … Read more
Essentials of Finance refers to the foundational concepts and principles that guide financial decision-making in personal, corporate, and investment contexts. It encompasses various areas, including understanding financial systems, managing resources, and maximizing value over time. Effective financial management relies on strategic planning, sound decision-making, and ethical considerations to optimize outcomes and sustain long-term growth. Essentials … Read more
Business Statistics is a branch of statistics that focuses on the application of statistical methods and techniques to analyze and interpret data relevant to business operations and decision-making. It plays a crucial role in various aspects of business, including marketing, finance, operations, and human resources. The primary goal of business statistics is to provide managers … Read more
Introductory Macroeconomics is a fundamental branch of economics that focuses on the behavior and performance of an economy as a whole, rather than individual markets. It seeks to understand the aggregate dynamics that influence national and global economies, encompassing a wide range of topics such as economic growth, inflation, unemployment, and fiscal and monetary policies. … Read more
The fundamentals of sociology provide a foundational understanding of key concepts, theories, and methodologies that enable individuals to analyze social phenomena and the complexities of human interactions. Key concepts in sociology include socialization, which is the process through which individuals learn and internalize the norms and values of their society social stratification, which examines the … Read more