Marketing and Marketing Management

Marketing and Marketing Management

Marketing is the systematic approach to identifying, comprehending, and fulfilling the needs and desires of customers. This process entails the creation, communication, and delivery of value to consumers while simultaneously achieving the objectives of the organization. At its essence, marketing is centered on grasping customer behavior and preferences, designing products or services that cater to … Read more

Industrial Relations and Disciplinary System

Industrial Relations and Disciplinary System

Industrial Relations pertain to the interactions among employers, employees, and labor unions, with the objective of fostering a cooperative and efficient workplace. A robust Disciplinary System is a critical component of industrial relations, as it guarantees equity and uniformity in managing employee misconduct or performance challenges. By explicitly outlining workplace regulations, anticipated conduct, and repercussions … Read more

Compensation Management 

Compensation Management 

Compensation Management is the process of managing how employees are paid and rewarded for the work they do. It goes beyond just setting a salary and includes everything an employee receives in return for their efforts, like bonuses, benefits, and other perks. The goal of compensation management is to make sure that employees feel fairly … Read more

Performance Appraisal

Performance Appraisal

Performance Appraisal is the process of comparing each employee’s actual performance with his orher desired performance. It is basic tool for evaluating job-relevant employee’s strengths and weaknesses within and between employees. It is formal and structured system of measuring and evaluating an employee’s job related behaviors and outcomes. It is productivity measured in terms of … Read more

Training and Career Development

Training and Career Development

Training is an act of increasing the knowledge and skills of an employee for performing a particular job. It involves positive changes in knowledge, skills and attitudes of employees. It helps to develop the personality and improve the effectiveness of people employed in an organization. Training makes employees fit for present and future jobs. Career … Read more

Recruitment

Recruitment

Organizational activities that provide a pool of applicants for the purpose of filling job openings is Recruitment. It is a process of searching for prospective employees. Stimulating and encouraging them to apply for jobs in the organization. It brings together employer and employee. Sources of Recruitment Attracting and choosing the most qualified applicants for open … Read more

Human Resource Planning

Human Resource Planning

Human Resource Planning (HRP) is the process of predicting future human resource requirements for an organization and creating plans to successfully address those needs. It guarantees that, in order to accomplish organizational goals, the appropriate number of workers with the appropriate skills are available when needed. Job Requirements – Role and Importance of job The … Read more

Human Resources Management – Concept and Context

Human Resources Management - Concept and Context

The strategic and methodical approach to managing an organization’s most valuable assets its people is known as Human Resources Management, or HRM. It entails hiring, choosing, educating, growing, and keeping staff members while also making sure they are happy and that their objectives line up with those of the company. In order to build a … Read more

Laws Relating to Information Technology/Intellectual Property

Laws Relating to Information Technology/Intellectual Property

The digital and creative spheres are governed by laws pertaining to Information technology (IT) and Intellectual property (IP), which guarantee the safety of data, software, and innovations. They create frameworks for data security, electronic transaction management, and the protection of intellectual property rights, including patents, software, and artwork. Trade-Related Aspects of Intellectual Property Rights (TRIPS) … Read more

Legal and Regulatory Compliance

Legal and Regulatory Compliance

The process by which people, groups, and companies make sure they abide by laws, rules, standards, and moral behavior pertinent to their sector and jurisdiction is known as Legal and Regulatory compliance. By complying, one can reduce risks, stay out of trouble with the law, and uphold one’s reputation for honesty and responsibility. Basic Features … Read more