Essentials of e-Business Questions with Answers – 2025 Spring ( BBA/BBA -BI)

Essentials of e-Business Questions with Answers – 2025 Spring ( BBA/BBA -BI)

Section “A”

Very Short Answer Questions

Attempt all the questions. [10 x 2]

1. Compare the concept of e-business and e-commerce.
2. What are the major factors that affect the online consumer behavior?
3. Write down the importance of integration of product catalogue.
4. Define the term archiving in e-contracting.
5. What do you understand by IPSEC?
6. What do you mean by digital signature?
7. What do you mean by e-cash and e-cheque?
8. How do you define viral marketing?
9. Define the term Hybrid distribution.
10. What is the significance of an e-business plan?

Section “B”

Descriptive Answer Questions

Attempt any six questions. [6×10]

11. Explain the impact of e-business technologies on economic growth, market competitiveness and productivity.

12. Discuss the advantages and disadvantages of database management systems (DBMS) in e-business.

13. Explain Digital Marketing strategy with its various tools and techniques used in digital marketing?

14. a. How is e-purchase different from e-procurement?
b. What is buy side and how does it differ from sell side?

15. Explain in detail the structure of contract. What are the legal issues that may arise in doing e-business?

16. Define the term online distribution. Explain various components of distribution system and explain the model of electronic software distribution (ESD) with an example.

17. A company is planning to introduce an advanced online payment system to replace traditional methods. What factors should be considered to ensure the payment system is secure, user-friendly and widely accepted?

Section “C”

Case Analysis

18. Read the case situation given below and answer the questions that follow:

Although support for the green movement is growing, most consumers want to know how going green can save their money. Until recently, acquiring this information was difficult for the average consumer. Now the explosive growth of mobile applications is creating a solution this problem. These ‘ green ‘ apps enable users to save money and/or locate green products by making small changes in their everyday lives. For instance, zero gates’ Meter Road iPhone app allows users to monitor their energy usage. Founder Mark Barton claims that by adopting these suggestions, he was able to decrease his monthly energy bill by $ 50.

In addition to helping consumers save money, mobile apps can also help to combat green washing, Green washing occurs when markets claim that a product is greener that is really is. Because there are very few guidelines on what constitute a green product, consumers must often research products before they enter the store. One of the most popular green mobile apps, known as God Guide, is eliminating this problem.

Consumers with app can use their phones to photograph product barcodes. The app will then provide information on the sustainability of the product while the consumers are still in the store. Green apps have the potential to revolutionize the green movement, particularly as it meets consumer desires for cost savings and convenience. Perhaps best of all, many of the apps are relatively inexpensive, ranging from free to a few dollars.

Questions:

a. What do you understand by Green Products? Give example. [5]
b. What are the some of the barriers preventing consumers from buying green products? Explain how they are barriers. [5]
c. How can mobile app helps consumers to more ” Green”? [5]
d. What are some ways that mobile apps are combating green washing? Discuss [5]