The Creative Process
Creativity is the ability to develop new ideas and to discover new ways of looking at problems & opportunities. It is the process of thinking something new. The creative process is something that can be developed and improved over time, as everyone has the potential to enhance their creative skills through practice. The creative process generally consists of four commonly accepted phases:
Preparation
This phase involves gathering background knowledge and information. This can involve reading, talking to people, and attending meetings or workshops to understand how things work.
Incubation
During this phase, ideas are considered based on accumulated knowledge. This involves allowing the subconscious mind to work on the concept. Activities like gardening or solving puzzles help your brain come up with new ideas.
The Idea Experience
This is the most exciting phase of the creative process. It’s when an idea or solution is discovered, often accompanied by a “Eureka!!!” moment. It can happen quickly or over time, and you start to explore different ways to develop it.
Evaluation and Implementation
This stage involves refining ideas. It includes comparing ideas based on their feasibility and potential profitability. Seeking advice from others is important during this process.
Creativity is a process that helps generate new ideas and find innovative solutions. By following the phases of preparation, incubation, idea experience, and evaluation, one can develop and implement creative ideas successfully.